Dear SBO (small business owner),
Can I tell you a secret? In this game of business, anytime a win is achieved it’s as if it has no measure. In the moment we see it as a victory not small, midsize or big it’s just a win baby! For SBOs, any win in business is another rung on the ladder, moving us that much closer to our desired goal.
However, for purposes of explanation and illustration for my clients, I came up with the term small wins to highlight the seemingly minuscule accomplishments or abilities SBOs possess and implement in their businesses on a day to day basis.
So what’s a small win? Small wins are any kind of modest but notable enhancement that benefits your business. It’s the little things in a business that determine the larger impact it can have on its market, the community and society and vice versa. For example, if a SBO does not pay attention to these seemingly incremental facets of business, the market, community and society can have a huge negative impact on their business.
Everyday Small Wins
What I love most about small wins is their prevalence in business. They are so common that SBOs don’t recognize them. Here are three small wins I’ve had the pleasure of personally witnessing as a small business consultant:
1. Embracing employee diversity
a. Being committed to understanding their employees nuances and recognizing that there is more than one way to skin a cat.
2. Transitioning from paper to an efficient CRM system
a. Finally moving out of the “we’ve always done it this way” into a newer more efficient way to handle client information.
3. Obtaining the right connections
a. Eliminating their comfort zone for the purposes of advancing their company through relationships.
Combining Small Wins to Create Big Impact
Okay I know I am all over the whole ‘small win’ ideal but I can’t help it. In most settings, when given multiple pieces of information or factors, I am one that can connect the dots. I create an image in my head and see the big picture also most immediately. If not, I resort to random drawings, terrible writing on large post-it sheets (normally resembling hieroglyphics) until I “see” the big picture.
The long and the short of it is that small wins can be combined to develop or foster big wins. Take our above examples:
A SBO’s ability to embrace employee diversity makes all employees feel understood and valued. This translates to their employees unwavering support and a healthy business environment. Additionally, transitioning from a paper system to a CRM system shows that a SBO can adapt and change with the market if need be. This prepares the SBO for future changes down the line. Next, connecting with the right business or sponsors places a company in the best position possible. As the saying goes, “It’s not what you know, its who you know”. Once you combine all three small wins together you can be in position to possibly develop a big win: Landing a major client or contact for your business.